CryoFreeze Sports Recovery Center — Weekly Report

All three entered directly at Booked — Free or Reset in the Conversion pipeline, are still open, and have no owner assigned. Prior week: 1 booking (Trisha Finley, source “Directory”).

Prior week: $44.23 · 2,224 impressions · 101 clicks · 4.54% CTR · 0 leads · 4 days live. Cost per click improved slightly ($0.44 → $0.38), which is the only genuine paid win on the board.

Engagement rate dipped because reach grew faster than engagement — normal when reels push content to people who don’t follow you yet. More strangers saw you, and slightly fewer of them reacted. That is the trade you want at this stage.

Read it this way: the two reels with a specific number or a real local name in them — “$20 Student Cryo” and Coach Gardner — pulled 57% of the week’s total reach between them. The Pittstop Strength post had the highest engagement rate of anything you published (11% of the people who saw it interacted), and it’s the one that names a real person and hands over something concrete. Price, name, place. That’s the pattern.

Nine posts published on each platform. Page reach here includes anything the ads touched, so a good share of last week’s higher number was paid distribution that stopped on Aug 21 — the drop is smaller than it looks. Engagement rate held steady week over week (5.6% vs 5.5%), which says the audience didn’t cool off; the reach faucet just narrowed. Facebook is meaningfully behind Instagram for this audience — same content, roughly a quarter of the reach.

GoHighLevel has no calls table, no activity table and no appointments table, so these four numbers can only come from you. Please note the source for each — a dialer export or a phone bill is worth reporting; a from-memory estimate three weeks running is worth dropping.

1. Turn one paid campaign into a booking campaign. The account is currently buying page likes and messages. One conversion campaign pointed at the free-session booking form, $25–35/day, is the single highest-leverage change available — and it finally makes the paid number in this report mean something.
2. Add a required source field to the booking form. Two of three bookings this week are untraceable. One form field ends that permanently and makes every future week’s report sharper.
3. Assign an owner to every new opportunity. All three bookings are sitting unassigned in the pipeline. Nobody owns the follow-up, so nobody is accountable for the show rate.
4. Make more of what worked. Reels carrying a specific price or a named local person — “$20 Student Cryo,” Coach Gardner, Pittstop Strength — drove most of the week’s reach and the best engagement. Two of those a week is a repeatable format, not a lucky hit.
5. Move the “Showed” stage. Every opportunity in the CRM is stuck at Booked. Nothing has been marked as showed, qualified or won, so we currently cannot report a show rate or a close rate — which is the number that decides whether any of this is worth the spend.